Creative Stimulus: Flowers to the People

Can flower arrangements be art? Up until a few years ago, I probably would have said ‘no.’ I suspect that probably stems (zing!) from mostly seeing flowers on display at grocery store florists. And while there’s certainly nothing wrong with getting a bouquet at the local megamart, the bar for innovation isn’t exactly high.

I first met Bridget of Flowers to the People in 2013, when I needed some flowers for a shoot taking inspiration from the four seasons. I’m pretty sure my email wasn’t too specific, other than asking for flowers that would feel like a given season. When I went to pick them up, I was taken with how well she’d curated exactly what I needed without being too obvious in her choices

One of the most engaging things about Bridget’s work is her color palette. Often when I look at store-bought arrangements, they’re loaded with super-saturated, almost nuclear colors; purples and reds that are so vibrant as to be off-putting. When I look at one of Bridget’s arrangements, though, I see colors that subtly work together instead of assaulting my retinas. Another distinguishing feature of her work is the incorporation of unusual elements into her arrangements—dried okra pods, fresh herbs, spice pods, and more have all made their way into her creations. It all works together to form a distinctive style I haven’t seen anywhere else—even to the point where I can recognize her arrangements out in the wild (as it were).

So back to the original question—can flower arrangements be art? When I look at Bridget’s designs and see the care put into composition, color selection, and her distinctive artistic vision, I know the answer is a resounding ‘yes.’ And if you need further proof, make a point to see Flowers to the People’s installation at the 2016 Art in Bloom festival at the Saint Louis Art Museum!

I’d be remiss if I didn’t mention Bridget’s turn as Erato in my series on the Greek Muses from 2014!

 

Flowers to the People store frontvpin

Flowers to the People interior house plantsvpin

Flowers to the People interior collagevpin

Flowers to the People interior imagesvpin

Flowers to the People flowersvpin

finished bouquet from Flowers to the Peoplevpin

creating a flower arrangementvpin

creating a flower arrangementvpin

creating a flower arrangementvpin

creating a flower arrangementvpin

creating a flower arrangementvpin

creating a flower arrangementvpin

creating a flower arrangementvpin

creating a flower arrangementvpin

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